leBebé
Logo, Visual Identity, Brand Identity, Art Direction, Storytelling, Social Content
Starting from qualitative researches, leBebé emerged as a non-emotional brand with weak and unrecognizable communication. Moreover, it targeted the Generation X.
We worked on a new Brand Identity concept, targeting Millennials –specifically mothers. This is why leBebé was born as a brand for them, it has them into its DNA. Thus, it reconnects with mothers as main characters in communication, becoming once again the jewelry brand created for women to accompany them on the most important and meaningful journey of their lives.
Together, we will embark on the most exciting journey of a woman's life, which begins when she discovers she is becoming a mother.
leBebé. Nasce una mamma.
To make leBebé recognizable to Millennial mothers and find a distinctive symbol in line with them, we created a pictogram.
A strong symbol that incorporates both a boy and a girl (the brand's heritage) but in a different way. In fact, the boy and girl are arranged in a circle. This signifies being in connection, sharing experiences, building community, and being a network that helps each other.
In this position, they appear embraced, like a team, curious and looking in the same direction: towards the future. Indeed, it seems that together they are facing a new world.
Additionally, the resulting pictogram adopts the form of a precious jewel, echoing the essence of leBebé.
