Primegioie
Logo, Visual Identity, Brand Identity, Art Direction, Storytelling, Social Content
We worked on a new concept of Brand Identity and a new storytelling, capable of positioning Primegioie by LeBebé as the children’s jewelry brand that celebrates the most significant moments of the first years of their lives.
Our branding strategy was to portray the brand as a cheerful, carefree playmate for the little ones, aiding them in seeing life with positive eyes.
The logo is inspired by the game of marbles, from which it takes the movement and the circular shape.
From the circle of the marble was created the pattern to create the logo.
Each letter of Primegioie creates a pathway for balls to take and become a game. The movement is vertical, horizontal, rotary.
The communication of Primegioie becomes itself game: fun, that stimulates the discovery, that creates opportunities for learning a world of fantasies where everything is possible.
